It'll eventually be a moot point once reasonably priced electric trucks and SUVs are available in enough quantity to satisfy demand. And this savings chart doesn't factor in the purchase price (have you seen how much a decent four-door truck costs these days?) or any potential tax incentives for EV buyers. That leaves quite a bit of money for a rental here and there while still realizing a hefty savings.
The same holds true of big SUVs and, to a lesser degree, V6-powered minivans. A quick peek at the EPA's official website says a Mach-E will cost $1,826 less per year to charge and drive than a reasonably efficient F-150.
It's also worth pointing out that the fuel savings would be a boon for the wallet. Even forgetting all about the idea of a company like Hertz focusing on truck rentals for EV owners, now might be a good time to point out that a specific marketing program isn't necessary.
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